About

Hi there! We’re Kim and Rachael — real estate pros bringing luxury and hustle to Central Wisconsin.

Oh, did I mention we're also a mother daughter duo?  Together, we built The Luxe Group from the ground up to deliver a fresh approach to real estate in Central Wisconsin.

ONCE UPON A TIME

Rachael was a mom of three (with one more on the way), and Kim was right there — living with her, loving on grandbabies, and playing nanny-grandma.

It started on Cama Drive — two women, one busy household, and a notebook full of big dreams. While raising Rachael’s kids under the same roof, Kim and Rachael sat down at the kitchen table and asked a simple question: What are we great at, and how can we use it to help people? With Kim’s deep roots in real estate, community work, and social services, and Rachael’s passion for marketing and business building, they created The Luxe Group — a space where they could serve with heart, tap into their love for luxury, and guide clients through life-changing moves with care and confidence. What started as a dream between generations turned into a top-producing team changing lives across Central Wisconsin.

So young, so Luxe!

Now, The Luxe Group has grown from a kitchen table to a full office building — complete with multiple private workspaces, a sleek front sign, and yes, even a verified Google Maps location.

From that kitchen table, The Luxe Group moved to a basement office — folding chairs, Craigslist desks, and late nights filled with emails, vision boards, and big ideas. Kim had her own home staging business. Rachael was experimenting with Airbnb hosting and small business startups. They landscaped properties, pulled weeds by hand, painted living room walls, and hauled furniture until sunset. It wasn’t always pretty — but it was always purposeful.

They’ve sold millions of dollars in real estate annually, not because they got lucky — but because they get the job done. Every listing is handled with strategy, heart, and the kind of luxury-level polish that makes clients feel seen, celebrated, and fully supported.

But what sets The Luxe Group apart isn’t just their numbers — it’s their people. Kim and Rachael have handpicked every agent on their growing team for their drive, their follow-through, their obsession with excellence, and their shared belief that real estate should feel personal, powerful, and polished.

They’re not done yet. With plans to expand into new Wisconsin markets and bring more Luxe-aligned agents into the fold, the vision keeps growing — and so does the impact.

Because this was never just about real estate.
It was about building something real.

Top: Ralph my child. Left, my fave outfit. Right: If you can't go to Paris, go to Vegas, right?

MY REALLY OFFICIAL BIO, the TL:DR VERSION

Kim is the co-founder of The Luxe Group. She’s a real estate powerhouse, top-producing agent, and respected coach with decades of experience and a heart for her hometown. She’s known for bringing next-level strategy to every sale and teaching women that luxury is something you create — not wait for.

MY REALLY OFFICIAL BIO, the TL:DR VERSION

Rachael is the co-founder of The Luxe Group. She’s a marketing and branding expert with a background in business startups and a serious eye for detail. She's known for making luxury feel approachable and helping women show up with confidence, clarity, and just the right amount of sparkle.

SUPER FUN
FACTS

NOW FOR THE IMPORTANT STUFF

01

I live for a good café and a better handbag. Seriously, I believe coffee tastes better when you're carrying something designer.

02

I’m known for driving way too slow—because good things come to those who take their time. #SafetyFirst #GrandmaVibes

03

I say my favorite pastime is quiet mornings with a book, but honestly, I’m hooked on reality TV drama. #GuiltyPleasures

04

I’m from a time when Sunday dinners were sacred and a firm handshake meant everything. I believe in doing things right and taking pride in the little things.

Kim

SUPER FUN
FACTS

NOW FOR THE IMPORTANT STUFF

01

I survive on coffee, chaos, and endless playlists—because multitasking mom life waits for no one.

02

I still can’t decide if I’m more obsessed with avocado toast or finding five minutes of peace.

03

I karaoke Super Bass like I’m possessed by Nicki Minaj and channel my inner Upper East Side queen daily—because Gossip Girl shaped me more than I’d like to admit.

04

I’m fluent in emojis, GIFs, and the art of sending “lol” when I’m actually crying inside.

Rachael

XOXO, Rae

Your at-a-glance guide to where our team stands on all the truly important things.

THE LUXE QUIZ

Favorite indulgence

Designer bags, spa days, overpriced candles.

celeb we'd love to meet

Joanna Gaines, but in Chanel.

Guilty pleasure

Zillow scrolling and pretending we’re moving to Italy.

alternate universe job:

Interior designers with a Netflix show.

favorite place to show houses:

Rome, Wisconsin Rapids, anywhere with vaulted ceilings.

drink of choice

Lavender latte by day, chilled rosé by night.

can't live without

Phone, group chat, sunglasses, and caffeine.

usually craving

Lakefront listings and salty snacks.

beach vs mountains

Lake life forever.

favorite show to binge

Selling Sunset...haven't you seen our billboard yet?!

Get On The Luxe List

Join our exclusive email list and be the first to hear about new luxury listings, off-market opportunities, community highlights, and buyer/seller resources curated by our team of real estate pros. Whether you're dreaming of lakefront living, upgrading your lifestyle, or planning a future move, this list was made for you.

→ For high-end buyers, stylish sellers, and serious house goals only.
→ Featuring homes in Wisconsin Rapids, Rome, Lake Petenwell, Plover, Stevens Point, and beyond.

Insider access to Central Wisconsin’s most desirable homes — before they hit the market.

yes, I'm in!

Get on the Luxe List

Consider it your first step toward finding (or selling) the one.

Instagram

Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage.

@french75