Oh, did I mention we're also a mother daughter duo? Together, we built The Luxe Group from the ground up to deliver a fresh approach to real estate in Central Wisconsin.
ONCE UPON A TIME
It started on Cama Drive — two women, one busy household, and a notebook full of big dreams. While raising Rachael’s kids under the same roof, Kim and Rachael sat down at the kitchen table and asked a simple question: What are we great at, and how can we use it to help people? With Kim’s deep roots in real estate, community work, and social services, and Rachael’s passion for marketing and business building, they created The Luxe Group — a space where they could serve with heart, tap into their love for luxury, and guide clients through life-changing moves with care and confidence. What started as a dream between generations turned into a top-producing team changing lives across Central Wisconsin.
From that kitchen table, The Luxe Group moved to a basement office — folding chairs, Craigslist desks, and late nights filled with emails, vision boards, and big ideas. Kim had her own home staging business. Rachael was experimenting with Airbnb hosting and small business startups. They landscaped properties, pulled weeds by hand, painted living room walls, and hauled furniture until sunset. It wasn’t always pretty — but it was always purposeful.
They’ve sold millions of dollars in real estate annually, not because they got lucky — but because they get the job done. Every listing is handled with strategy, heart, and the kind of luxury-level polish that makes clients feel seen, celebrated, and fully supported.
But what sets The Luxe Group apart isn’t just their numbers — it’s their people. Kim and Rachael have handpicked every agent on their growing team for their drive, their follow-through, their obsession with excellence, and their shared belief that real estate should feel personal, powerful, and polished.
They’re not done yet. With plans to expand into new Wisconsin markets and bring more Luxe-aligned agents into the fold, the vision keeps growing — and so does the impact.
Because this was never just about real estate.
It was about building something real.
Top: Ralph my child. Left, my fave outfit. Right: If you can't go to Paris, go to Vegas, right?
MY REALLY OFFICIAL BIO, the TL:DR VERSION
Kim is the co-founder of The Luxe Group. She’s a real estate powerhouse, top-producing agent, and respected coach with decades of experience and a heart for her hometown. She’s known for bringing next-level strategy to every sale and teaching women that luxury is something you create — not wait for.
MY REALLY OFFICIAL BIO, the TL:DR VERSION
Rachael is the co-founder of The Luxe Group. She’s a marketing and branding expert with a background in business startups and a serious eye for detail. She's known for making luxury feel approachable and helping women show up with confidence, clarity, and just the right amount of sparkle.
NOW FOR THE IMPORTANT STUFF
I live for a good café and a better handbag. Seriously, I believe coffee tastes better when you're carrying something designer.
I’m known for driving way too slow—because good things come to those who take their time. #SafetyFirst #GrandmaVibes
I say my favorite pastime is quiet mornings with a book, but honestly, I’m hooked on reality TV drama. #GuiltyPleasures
I’m from a time when Sunday dinners were sacred and a firm handshake meant everything. I believe in doing things right and taking pride in the little things.
NOW FOR THE IMPORTANT STUFF
I survive on coffee, chaos, and endless playlists—because multitasking mom life waits for no one.
I still can’t decide if I’m more obsessed with avocado toast or finding five minutes of peace.
I karaoke Super Bass like I’m possessed by Nicki Minaj and channel my inner Upper East Side queen daily—because Gossip Girl shaped me more than I’d like to admit.
I’m fluent in emojis, GIFs, and the art of sending “lol” when I’m actually crying inside.
Your at-a-glance guide to where our team stands on all the truly important things.
Designer bags, spa days, overpriced candles.
Joanna Gaines, but in Chanel.
Zillow scrolling and pretending we’re moving to Italy.
Interior designers with a Netflix show.
Rome, Wisconsin Rapids, anywhere with vaulted ceilings.
Lavender latte by day, chilled rosé by night.
Phone, group chat, sunglasses, and caffeine.
Lakefront listings and salty snacks.
Lake life forever.
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Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage.